A Golden Night For DDB Canada At The 2015 CMA Awards

Outstanding medal haul showcase strategic strength, creativity and ROI for nine clients

DDB Canada and its integrated groups showed its mettle again at the 45th annual Canadian Marketing Association (CMA) Awards, a national advertising award show that celebrates creative marketing that deliver results. DDB Canada, Tribal Worldwide, TRACKDDB, TracyLocke Canada and DDB Public Relations were all awarded 16 CMA awards for Canadian Tire, General Mills, Johnson & Johnson, Kraft Canada, McDonald's Canada, Milk West, Netflix, CIL Paints and Volkswagen Canada.

"Winning 16 CMA awards for nine difference clients demonstrates the agency's strategic expertise and creative horsepower to generate substantial results for our clients regardless of the marketing discipline or business category," says Lance Saunders, national president and COO, DDB Canada.

In total, the agency won four Gold, six Silver and six Bronze CMA Awards for the following work:

Gold, Advertising: Consumer Products Food & Beverage, DDB Canada, Milk West, Snack Time
Gold, Community Engagement: Consumer Products Food & Beverage, Tribal Worldwide, General Mills, Dadhood
Gold, Digital: Consumer Products Food & Beverage, Tribal Worldwide, General Mills, Dadhood
Gold, Digital: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender
Silver Digital: Consumer Products General, DDB Canada & Tribal Worldwide, Johnson & Johnson, The campaign to end Junkface
Silver, Advertising: Consumer Products General, DDB Canada & Tribal Worldwide, Johnson & Johnson, The campaign to end Junkface
Silver, Integrated: Consumer Products General, DDB Canada & Tribal Worldwide, Johnson & Johnson, The campaign to end Junkface
Silver, Advertising: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender
Silver, Digital: Consumer Products Food & Beverage, DDB Canada, Milk West, Snack Time
Silver, Advertising: Consumer Services, DDB Canada, Netflix, Entertainment Lovers
Bronze, Direct Engagement: Automotive, DDB Canada & TRACK DDB, Volkswagen Canada, Where's Sportwagon?
Bronze, Direct Engagement: Consumer Products Food & Beverage, TRACK DDB, Kraft Canada, What's Cooking?
Bronze, Experiential & Innovative Media: Consumer Products General, Tribal Worldwide, Canadian Tire, The MAXIMUM Mural
Bronze, Promotional / Shopper Marketing: Consumer Products General, TracyLocke Canada & DDB PR, PPG Architectural Coatings, Décor Experts on the Road
Bronze, Direct Engagement: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender
Bronze, Direct Engagement: Retail, Tribal Worldwide, McDonald's Canada, Fry Defender

A complete list of 2015 CMA winners can be viewed here.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #2 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montréal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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For further information or interviews, please contact:

Paige Calvert
Corporate Communications, DDB Canada
604.608.4421
paige.calvert@ddbcanada.com