DDB Adds First Female Copy Chief’s Name to the Door in Celebration of International Women’s Day
In celebration of 2017 International Women's Day (IWD), DDB Worldwide, part of Omnicom Group (NYSE: OMC), announced today that for a 24-hour period they will add an R to their name in honor of Phyllis Robinson, the agency’s first female copy chief. Robinson was the original copywriter at the shop. The name change will impact DDB Worldwide’s physical signage, email signatures, meeting rooms and the agency’s website and will be accompanied by an agency-wide social campaign.
“The move to add Phyllis’ name to the door is a symbolic reminder of the contributions many women of her generation and later generations have made to the ad industry. It also signals to our own employees our continued non-negotiable belief that talent has no gender,” stated Wendy Clark, CEO of DDB North America.
The supporting social campaign will commemorate Phyllis’ legacy, while the permanent change to the meetings rooms in each North American office will feature quotes from Phyllis such as ‘Do the kind of work nobody else is doing.’
On social, DDBers from around the world will be able to share some of DDB’s most notable work but all of it featuring a modern day twist. Headlines for print campaigns and voice over for TV work will be updated to emphasize the creative women behind them. Swag for the day will include t-shirts emblazoned with images of Phyllis and her famous Phyllis-isms.
To commemorate Phyllis’ work, the agency will be “flipping the script” on one of her most memorable TV ads featuring Candice Bergen from 1976 for the Polaroid pronto. Through the magic of lip-synching, the ad will now reveal that a female creative was actually behind those famous ads. Phyllis’ print ads are also in for a makeover. The agency will also re-write them to market Phyllis instead of clients such as Levy’s Jewish Rye, Clairol and Ohrbach’s.
The IWD/Phyllis Robinson initiative, builds on the agency’s belief that talent has no gender, which spurred last year’s social campaign of the same name and a call-to-action timed to IWD. It also ties to The Phyllis Project, a global creative initiative the agency launched this year, which ensures the development of female creative talent across the DDB network and which bears the name of DDB’s and the industry’s first copy chief.