DDB Canada Montreal Appoints A New EVP, Managing Director
Today, Lance Saunders, national president and chief operating officer of DDB Canada, is pleased to announce that Jean-François Mallette has been appointed as executive vice president, managing director to the Montreal office.
Mallette joins DDB Canada from Cundari, where he gained valuable leadership experience as VP, managing director. Prior to this position, he worked at Terrain Marketing in various strategic planning and client service positions, and held client-side roles at Jean Coutu and Cineplex Odeon. He also sits on the board of A2C (formerly AAPQ) and last year was recognized with the “Prix Relève d’excellence leadership PME” for professionals under 35-years-old.
As EVP, managing director of the Montreal office, Mallette joins VP, creative director Etienne Bastien to co-lead the team at DDB Canada Montreal, as well as to play a crucial role in servicing the Volkswagen Canada business, McDonald's Canada and Investors Group accounts.
“After an extensive search, we believe J.F. is the ideal choice to co-lead the Montreal office and to bolster the agency’s strategic planning expertise,” says Saunders. “His strategic thinking and deep automotive expertise will prove very valuable to our partnership with Volkswagen Canada.”
Over the course of his 14-year career, Mallette has provided strategic planning expertise to many top brands including BMW, Clémentines Maroc, CIBC, Subway, Sobeys, and Baccardi, as well as to spearhead innovative, business-building campaign work that has earned recognition at Créa, CASSIES and the CMA Awards.
“Etienne and I share a similar work philosophy and management style in that we are both results oriented, data minded and love to bring fun to the workplace,” says Mallette. “I’m excited to lead and mentor the talented team in Montreal, and look forward to creating real impact.”
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.
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