Return to homepage
Français
  • Home
  • Work
  • Expertise
  • People
  • News
  • Contact
News
Vancouver, 14 March 2016 - Words by Paige Calvert
Marvel 3 Up 5000Px  Rgb
Work

Fighting Billboards Promote Daredevil Season 2

Netflix’s original series, Daredevil is known for its elaborate fight scenes.  To promote the launch of Season 2, Netflix is staging a new kind of fight driven by social media conversations about the season’s three main characters: Daredevil, Punisher and Elektra.

To pique interest and anticipation for the show’s return on March 18th, Netflix has launched an interactive multi-billboard installation in Toronto's Dundas Square that asks onlookers to “join the fight” by using #Daredevil, #Punisher or #Elektra to support their favourite character featured on each board.

Fuelled by Daredevil fanatics social posts that include #Daredevil, #Punisher and #Elektra, the billboards will evolve every 48 hours leading up to show’s launch with the most talked about character on social attacking his or her enemies by adding physical damage, including bullet holes, slashes, bruises and 3D weapons, to the opposition’s billboards.

“Daredevil is extremely popular in Canada and the fighting billboard series is a fun way to introduce new characters and get fans involved in anticipation for the show,” says Dean Lee, executive creative director, DDB Canada Vancouver.

Toronto Cropped
Toronto

1700-33 Bloor Street East.
Toronto, ON 
M4W 3T4

416.925.9819

Email Us:

Become a Client

General Inquiries

Want to work here?

Edmonton
Edmonton

1900-10025 102A Avenue
Edmonton, AB
T5J 2Z2

780.424.7000

Email Us:

Become a Client

General Inquiries

Want to work here?

Montreal
Montréal

3500 De Maisonneuve Blvd West, Tower 2, Suite 610
Westmount, QC
H3Z 3C1

514.798.7100

Email Us:

Become a Client

General Inquiries

Want to work here?

Vancouver
Vancouver

1600-777 Hornby Street
Vancouver, BC
V6Z 2T3

604.687.7911

Email Us:

Become a Client

General Inquiries

Want to work here?

For all media inquiries, contact our corporate PR team.

© DDB Canada 2019 | Accessibility at DDB Canada | Privacy Policy

Return to Homepage
  • Follow us on Twitter
  • Follow us on LinkedIn