GO Transit Etiquette Guide

GO Transit, recently launched a cheeky new social campaign to spark consideration and conversations about etiquette amongst its riders.  The regional public transit service asked 1000 GO riders via an online survey to share which etiquette violations grinds their gears most – and the following was identified:

• Feet on seats 67%
• Loud talking 60%
• Littering 56%
• Door blocking 52%
• Priority seat hogging 11%

To address riders’ top courtesy concerns, DDB Canada Toronto’s social campaign borrows the look and feel of airline inflight safety cards, as well as passenger announcements to highlight and exaggerate various social blunders.  The four-week campaign includes a 90-second video running on Facebook and Twitter, static social posts and GIFs and print executions appearing in GO Transit trains, buses and stations.Riders are asked to join the conversation using #EtiquetteFail.

“Everyone wants something to be done about rude behaviour, but nobody wants to be the person to say something,” says Paul Wallace, executive creative director, DDB Canada Toronto.  “Finger wagging does not work.  Instead we chose to call attention to etiquette fails in a light-hearted way.”