Samsung Canada selects TRACK DDB as its CRM Agency of Record
Samsung Electronics Canada has selected TRACK DDB as its new customer relationship management (CRM), data and analytics agency of record. Through the new partnership, TRACK DDB will collaborate with Samsung on targeted, data-driven communication strategies to forge stronger connections and engagement with Canadian consumers and influencers.
“Innovative design, intuitive functionality and exceptional performance enable Samsung to consistently offer superior customer experiences across its entire product platform,” says Paul Tedesco, managing director, TRACK DDB. “As passionate Samsung owners and advocates even before winning the business, the entire Track team is excited to channel that passion to bolster and enhance the brand’s customer experience.”
”We are excited to welcome TRACK DDB to our roster of agency partners, to further strengthen the Samsung customer journey with more targeted, dynamic messaging,” says Mark Childs, CMO, Samsung Canada. “This partnership will help Canadian consumers get closer to the Samsung brand with personalized, timely experiences, innovation news and offers they’re passionate about.”
About Samsung Electronics Canada
Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras and digital appliances. In 2016, Samsung was ranked a top 10 ‘Best Reputation’ brand in Canada based on a study by Leger. Committed to helping Canadians live connected and make a difference, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.
About TRACK DDB
As the CRM arm of DDB Canada, TRACK DDB employs marketing analytics and data modeling to deliver highly targeted, relevant, 1:1 cross-channel communications to its clients’ customers, making them more loyal and more profitable. Beyond customer acquisition, retention, and loyalty programs, TRACK DDB specializes in developing and managing complex data-driven solutions for everything from e-commerce to marketing automation, partnering with companies to help them become innovative marketing powerhouses. To learn more, please visit www.trackddb.com
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