If advertising had its own Mount Rushmore, you’d find Bill Bernbach’s face carved onto the side of it. His taste for subtlety, honesty, and artfulness continues to drive not only our work ethic here at DDB, but the industry as a whole.
Inspired by Our Founder
Bernbach’s career in advertising started through his own volition. Working in the mailroom of a distillery during the great depression, he took it upon himself write an ad for one of the company’s whiskeys. Not only did the distillery like it so much and ran it, but they promoted Bernbach to the advertising department as well. From then on, Bernbach made his way through different agencies, rising from copywriter to creative director. The creative restraint on the industry is what led him to create his own agency with James Edwin Doyle and Maxwell Dane, forming DDB. (Doyle Dane Bernbach).
At its core, the Four Freedoms are about creating an environment that is most conducive to bringing a team’s creative talent to its full potential. For this to happen, an organization must be committed to both identifying and nurturing talent
Creativity is pivotal to our success. And to reach the highest peaks of creativity, diversity in its strongest form is needed. That’s why our success is driven by a wide range of professionals, regardless of their backgrounds.
DDB champions those who advocate for inclusion and fight against the pervasive nature of racism and inequalities within the industry. We have made a promise on furthering the progress on recruiting, recognizing, and retaining teams built on diversity.