Vikings aren’t all blood, guts and swords
Vikings: Beyond the Legend was scheduled to be the Royal Alberta Museum’s (RAM) first feature exhibition in its new home. A lot was riding on the success of this travelling exhibition comprised of 602 artifacts from the Viking era. One of the most unique and challenging aspects of this exhibit was how it showcased the everyday lives of Vikings through quite ordinary, yet fascinating, everyday objects such as coins, rivets and thread. It wasn’t all blood, guts and swords. Admittedly, a much easier sell. Our task was to brand the exhibit and make these everyday objects enticing so the RAM’s goal of ticket sales would be met.